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(Pitman, NJ) - Elucidation Strategies, LLC, a boutique communications agency for the cannabis community, announces its grand opening in New Jersey. The mission of the consulting company is to strengthen and amplify messaging about the wellness work of the cannabis community in New Jersey through intentional, collaborative, and customized communication strategy planning, ultimately helping each organization better connect with their stakeholders and achieve goals.
Founded to exclusively serve the cannabis industry, Elucidation Strategies helps businesses:
Advertise to customers
Connect with patients
Educate the community
Report to decision-makers
Train and support team members
The agency’s work focuses on designing innovative and thoughtful approaches to marketing and advertising, community education, digital reach, data analysis and reporting, and staff development, leading to effective decision-making and outreach. The complicated history of marijuana, the newness of the industry in New Jersey, and the range of perspectives about cannabis use are crucial considerations in every aspect of planning, implementing, and evaluating each client communications project.
“We’ve only reached the point of legal cannabis in New Jersey because of decades of work on the part of activists, advocates, medical professionals, changemakers, and other cannabists who were instrumental in replacing false narratives with truthful ones and tirelessly working to counter uninformed views with data and facts that spotlight the benefits of a safe, regulated market,” said Angela Speakman, founder of Elucidation Strategies. “Because cannabis has been a controversial subject for a long time, there’s work to be done in addressing perspectives that were formed on inaccurate information. Elucidation Strategies helps clients explore operational goals and identify the best way to achieve those goals while taking into account the complexities that exist like evolving public opinion and individual bias based on messaging. We specialize in helping companies figure out who they want to reach and what they want to say to create the strongest communication possible to achieve the most desirable result. Investing in planning and preparation produces the ideal circumstances to engage new and potential audiences.”
Elucidation Strategies works with cannabis cultivation, manufacturing, and retail companies, as well as intersecting services like security, financial planning, and other cannabis-focused entities. The agency also works with townships and municipalities on community awareness initiatives and educational institutions to develop curriculum.
To learn more about Elucidation Strategies, including accessing free resource downloads about cannabis in New Jersey, visit elucidationstrategies.com.
About Elucidation Strategies
Founded in 2022, Elucidation Strategies, LLC is a boutique communications agency for the cannabis community with a mission to strengthen and amplify messaging about the wellness work of the cannabis community in New Jersey through intentional, collaborative, and customized communication strategy planning, ultimately helping each organization better connect with their stakeholders and achieve goals. Consultation services vary, based on client need, project circumstances, and desired outcomes.
To download a copy of this release, click here.